Scent marketing has been used worldwide for years.
The best example of scent marketing is the food industry. Just the smell of freshly baked bread is enough to make your mouth water.
Standard marketing usually only engages either sight, sound or touch, even though smell has the strongest ability to evoke memory. This is because it is the only sense where the brains incoming information is transported directly to the memory cortex.Scent is a powerful marketing tool you can use to communicate with your customers on a subconscious level.
Some examples of when scent marketing can be used to give you the competitive edge:
• Open homes
• Show rooms
• Business cards
• Wedding and events
The Perfumers are able to create bespoke scents for your business. Your unique fragrance of choice can be incorporated into candles, reed diffusers, room fragrance, body oil or even soaps.
Whatever you choose, The Perfumers will create a beautiful scent to add a little ‘simple happiness’ to any space.
THE SCENT MARKETING PROCESS
Step 1: CONSULTATION
During this step, we will discuss:
- Scent ideas
- The purpose and goal for your scent
- What the scent will be incorporated into (candles, diffusers etc)
- Label design ideas
Step 2: SCENT CHOICE & LABEL DESIGN
- Following the consultation,we will present you with scent options for you to choose from.
- Decide on the final label design
- After this step,the product will go into final production.
Step 3: FINAL PRODUCT DELIVERED
You will be presented with your beautiful bespoke scent in your chosen form of product.
*This process can take up to 4 weeks in total
Costs will vary depending on the size of your order.
Please contact our adviser for more information.
Small Boutique Store
Set-Up Cost of $1200 +GST + Production Costs
Real Estate Agent
Set-Up Cost of $3500 + GST + Production Costs
Large Commercial Offices
Set-Up Cost of $5000 + GST + Production Costs